What is Kite?
Kite is a screen recorder for Mac (with iPhone support) purpose-built for software demo videos, applying automatic zoom, 3D device mockups, animated text, and AI voiceover to raw footage so the result looks like a professionally produced product video. Projects stay local by default, with optional cloud sharing for team collaboration, and API-driven video generation is available on higher tiers.
Key features
- Automatic zoom, 3D device mockups, and animated text applied to raw screen recordings
- AI voiceover generation for narration
- Import your own video or image files instead of using the built-in recorder
- Projects stay local by default with optional cloud sharing for teams
- API-driven video generation and custom integrations on higher tiers
- In-development Windows and MCP support
How to get started
- Download Kite for Mac and record your screen, or import existing footage
- Apply automatic zooms, 3D mockups, and animated text
- Add an AI voiceover narration track
- Export the polished demo video
- Upgrade to Pro to remove the watermark
Kite pricing
Free includes all major features with unlimited exports, but exports carry a watermark and include 1,000 sample AI voiceover characters. Pro ($59/mo or $480/yr) removes the watermark and adds 10,000 AI voiceover characters/month; Team ($55/seat/mo, 3-seat minimum) adds cloud project sharing and centralized billing.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Testing the workflow with watermarked exports |
| Pro | $59/mo or $480/yr | Solo creators needing watermark-free, polished demos |
| Team | $55/seat/mo (3+ seats) | Product teams sharing projects and billing |
Our take: Not a cheap screen recorder - the price buys the automated editing and presentation layer (zooms, mockups, AI voiceover) on top of the raw capture, not the recording itself.
Prices verified 2026-09. Plans change often — confirm on the official site above before you buy.
Use cases
- SaaS founders and product teams making app demo videos without a video editor
- Marketing teams producing "Apple-commercial style" product videos quickly
- Teams needing consistent, on-brand demo videos across multiple releases
Kite vs. alternatives
| Tool | How it compares |
|---|---|
| Kite | A Mac screen recorder that turns raw captures into polished product demo videos with automatic zooms, 3D mockups, and AI voiceover. |
| CapCut | CapCut is a general video editor rather than a demo-specific screen recorder. |
| Descript | Descript focuses on transcript-based editing rather than automated demo polish. |
FAQ
Is Kite free to use?
Kite's plans: Free (watermarked), Pro $59/mo or $480/yr, Team $55/seat/mo (3-seat minimum). Pricing and free-tier limits change over time, so check the official site above for the latest details.
What is Kite used for?
A Mac screen recorder that turns raw captures into polished product demo videos with automatic zooms, 3D mockups, and AI voiceover.
Who is Kite best for?
Kite is a good fit for saaS founders and product teams making app demo videos without a video editor, or marketing teams producing "Apple-commercial style" product videos quickly.
What are the alternatives to Kite?
Commonly compared alternatives include CapCut and Descript, see the comparison above for how they differ.
How much does Kite cost?
Kite is free to start with unlimited watermarked exports. Pro is $59/month (or $480/year, about $40/month effective) to remove the watermark; Team plans require at least 3 seats at $55/seat/month billed annually.
Related tools
C
DLast updated: 2026-09 · Reviewed by AIKetra editors · How we evaluate tools · Embed a Featured badge