What is Pomelli?
Pomelli is an experimental AI marketing tool from Google Labs, built with Google DeepMind, aimed at small and medium-sized businesses that can't afford a design team. Given a business website (and optionally a Google Business Profile), it builds a 'Business DNA' profile capturing brand fonts, colors, tone of voice, and existing imagery, then generates a catalog of on-brand assets: social media campaigns, product photoshoots, and even full websites.
Users review and select generated assets, tweak text or images directly inside the tool, and download the results for use on Instagram, TikTok, Facebook, YouTube, LinkedIn, or their own site. It launched as a free public beta in the US, Canada, Australia, and New Zealand.
Key features
- Builds a 'Business DNA' brand profile automatically from a website and Google Business Profile
- Generates full social media ad campaigns matched to the brand's visual identity
- AI product photoshoot generation from existing product images
- Can generate an entire small-business website from the same Business DNA
- In-tool editing of generated text and images before download
- Assets export ready for Instagram, TikTok, Facebook, YouTube, and LinkedIn
How to get started
- Sign in with a Google account at labs.google.com/pomelli
- Enter your business website URL and let Pomelli build your Business DNA
- Review and correct the generated brand profile
- Choose to create a Campaign, Photoshoot, or Website
- Edit and download the assets you want to use
Pomelli pricing
Pomelli is free to use as a public beta experiment, available to US, Canadian, Australian, and New Zealand users signed in with a Google account. Google has not announced future pricing.
| Plan | Price | Best for |
|---|---|---|
| Public Beta | Free | Any small business wanting on-brand campaigns during the experimental launch |
Our take: Backed by Google DeepMind's models and free during its beta, it's a rare case of a major AI lab building a small-business marketing tool rather than a developer-facing model release.
Prices verified 2026-09. Plans change often — confirm on the official site above before you buy.
Use cases
- Small business owners needing a month of social content without a designer
- Local shops generating a quick product photoshoot from existing photos
- Businesses without a website using Pomelli to spin one up from their brand profile
- Marketers testing multiple on-brand ad variations before choosing a direction
Pomelli vs. alternatives
| Tool | How it compares |
|---|---|
| Pomelli | Google Labs experiment that analyzes a small business's website to generate on-brand social campaigns, photoshoots, and websites. |
| Designs.ai | Designs.ai is a paid, broader creative suite rather than a free single-purpose brand-campaign generator. |
| Canva AI | Canva AI works from templates a user picks, rather than an automatically generated brand profile. |
| Zoviz | Zoviz centers on logo and brand-kit generation rather than social campaigns and photoshoots. |
FAQ
Is Pomelli free to use?
Pomelli's plans: Free (public beta). Pricing and free-tier limits change over time, so check the official site above for the latest details.
What is Pomelli used for?
Google Labs experiment that analyzes a small business's website to generate on-brand social campaigns, photoshoots, and websites.
Who is Pomelli best for?
Pomelli is a good fit for small business owners needing a month of social content without a designer, or local shops generating a quick product photoshoot from existing photos.
What are the alternatives to Pomelli?
Commonly compared alternatives include Designs.ai, Canva AI, and Zoviz, see the comparison above for how they differ.
How much does Pomelli cost?
Pomelli is completely free during its public beta. Google has not announced a paid tier or long-term pricing plan.
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CLast updated: 2026-09 · Reviewed by AIKetra editors · Domain registered 1997 (29 years old) · How we evaluate tools · Embed a Featured badge