Recraft

What is Recraft?

Recraft focuses on generating images that are actually usable in design work — vectors, icons, and brand-consistent graphics you can edit afterward, not just flat raster images. It's aimed at designers and marketing teams who need assets that fit a style guide.

Key features

• Vector output that can be edited in standard design tools
• Icon sets generated in a consistent style
• Brand controls for keeping colors and style consistent across assets
• Raster image generation for photos and illustrations alongside vectors
• Background removal and image editing tools
• API access for embedding generation into other products

How to get started

1. Sign up at recraft.ai (a free tier is available)
2. Describe the image, icon set, or illustration you need
3. Choose a style and, if needed, upload brand colors or references
4. Generate and download as SVG or PNG, or edit further inside Recraft
5. Reuse saved styles to keep future assets consistent

Use cases

• Icon sets and UI illustrations for product design
• Editable vector graphics for marketing materials
• On-brand social media graphics at scale
• Logo exploration and iteration
• Generating assets a design team can still edit by hand

Recraft vs. alternatives

FAQ

Is Recraft free to use?

Recraft's plans: Free tier, plus paid plans. Pricing and free-tier limits change over time, so check the official site above for the latest details.

What is Recraft used for?

AI image generation with clean, editable vector output.

Who is Recraft best for?

Recraft is a good fit for icon sets and UI illustrations for product design, or editable vector graphics for marketing materials.

What are the alternatives to Recraft?

Commonly compared alternatives include Midjourney and Ideogram, see the comparison above for how they differ.