What is Typeform AI?
Typeform AI is the AI toolset built into Typeform's form and survey platform. Users can chat with Typeform AI to create, edit, delete, or reorder questions and branching logic, import existing questions from a Google Form, or apply on-brand styling automatically detected from a company URL.
It can search the web for context about a mentioned company to generate more relevant questions, and connects to Notion, Slack, and Shopify so a form can be built directly from a brief, thread, or product catalog. On the response side, Smart Insights and qualitative analysis surface sentiment, themes, and visual summaries from open-ended answers, and "Clarify with AI" automatically follows up on vague responses to get more useful data.
Key features
- Chat-based form building: create, edit, and reorder questions via natural language
- AI Form Importer converts existing Google Forms or copied questions automatically
- AI Brand Kit applies a company's colors, logo, and fonts from just a URL
- Web search grounds form questions in real company/industry context
- Smart Insights and qualitative analysis summarize sentiment and themes in responses
- "Clarify with AI" auto-follows-up on vague open-ended answers for better data
How to get started
- Describe the form you need in a prompt, or import existing questions
- Let Typeform AI draft questions, branching logic, and layout
- Apply your brand kit automatically from your company URL
- Publish the form and collect responses
- Use Smart Insights and Ask AI to analyze results afterward
Typeform AI pricing
Typeform's paid plans (which include the AI features) start at Basic for $28/month (100 responses/month) and scale to Plus ($56/month, 1,000 responses), Business ($91/month, 10,000 responses), and Growth Pro ($266/month) for marketing teams needing automation and CRM integrations; annual billing offers a further discount.
| Plan | Price | Best for |
|---|---|---|
| Basic | $28/mo (annual) | 100 responses/mo, AI-powered form creation |
| Plus | $56/mo (annual) | 1,000 responses/mo, remove Typeform branding |
| Business | $91/mo (annual) | 10,000 responses/mo, drop-off analytics |
| Growth Pro | $266/mo (annual) | 10,000+ responses, Ask AI, Salesforce integration |
Our take: Distinctive for grounding AI form generation in live web search and connected apps (Notion, Slack, Shopify), so generated questions reflect real company/product context rather than generic templates.
Prices verified 2026-09. Plans change often — confirm on the official site above before you buy.
Use cases
- Marketers building lead-gen quizzes and surveys from a single prompt
- HR and research teams turning open-ended survey answers into clear insights
- Product teams building forms grounded in Shopify catalog or Notion briefs
- Teams migrating existing Google Forms into a more polished, branded format
Typeform AI vs. alternatives
| Tool | How it compares |
|---|---|
| Typeform AI | AI layer inside Typeform that builds, imports, translates, and analyzes conversational forms, surveys, and quizzes from a prompt. |
| Weavely | Weavely is a lighter-weight, AI-first form builder with a simpler free tier than Typeform's response-based pricing. |
| Opinion Stage | Opinion Stage leans more toward interactive quizzes and lead-scoring than Typeform's broader form/survey platform. |
| Notion AI | Notion AI handles docs and databases generally, without Typeform's dedicated conversational form-building and analytics. |
FAQ
Is Typeform AI free to use?
Typeform AI's plans: Basic $28/mo (100 responses); Plus $56/mo; Business $91/mo; Growth Pro $266/mo (annual). Pricing and free-tier limits change over time, so check the official site above for the latest details.
What is Typeform AI used for?
AI layer inside Typeform that builds, imports, translates, and analyzes conversational forms, surveys, and quizzes from a prompt.
Who is Typeform AI best for?
Typeform AI is a good fit for marketers building lead-gen quizzes and surveys from a single prompt, or hR and research teams turning open-ended survey answers into clear insights.
What are the alternatives to Typeform AI?
Commonly compared alternatives include Weavely, Opinion Stage, and Notion AI, see the comparison above for how they differ.
How much does Typeform AI cost?
Typeform's AI features are included across its paid plans, starting at $28/month for Basic (100 responses/month) and scaling to $266/month for Growth Pro; there is also a free trial to test AI form creation before subscribing.
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Last updated: 2026-09 · Reviewed by AIKetra editors · How we evaluate tools · Embed a Featured badge